Notice of the General Office of the Ministry of Commerce on implementing digital consumption improvement actions
All provinces, autonomous regions, municipalities and planned cities, and the competent business departments of the production and construction of Xinjiang production and construction of Xinjiang:
The Central Economic Work Conference proposed that the cultivation and strengthening new consumption and vigorously develop digital consumption.In order to thoroughly implement the decision -making and deployment of the Party Central Committee and the State Council, and give full play to the important role of digital consumption potential, expanding domestic demand, stable growth, and promoting transformation.The relevant matters related to the implementation of digital consumption improvement actions are as follows:
1. Overall requirements
Guided by the Supreme Leadership in the new era of socialism with Chinese characteristics, in -depth implementation of the 20th spirit of the party, complete, accurate, and comprehensively implement new development concepts, to meet the growing needs of the people to deepen digital technologyIntegrate innovation with e -commerce, enrich the supply of digital consumption, stimulate digital consumption demand, optimize digital consumer carriers, improve digital consumption formats, accelerate the formation of higher levels of dynamic supply and demand dynamic balance in the field of digital consumption, promote steady growth of digital consumption, comprehensively help consumption from consumption.After the epidemic, the steering steering continued to expand.
Second, enrich digital consumption supply
(1) Cultivate digital consumer brand enterprises.Organize e -commerce to benefit the people and benefit enterprises, guide e -commerce platforms, service agencies, industry organizations and other types of entities, gather public service resources such as technology, marketing, training, credit, and finance, and empower the digital development of small and medium -sized and start -ups.Cultivate a number of digital consumption leading enterprises and guide brand enterprises to establish digital collaboration closed loops.Support qualified brand companies at the Expo and other debut first shows.
(2) Consolidate the foundation of the digital consumption industry.Give full play to the advantages of gathering e -commerce industries in various places, and drive a number of traditional industries with digital transformation.Through the cooperation models such as “interconnected flying land” and “partner park”, production collaboration and resource sharing are strengthened.Cultivate the main platform for the main platform of the chain, integrate the service resources of finance, logistics, and consultation, and empower the special industries such as textiles and clothing, beauty toys, furniture home, and agricultural -related products to provide industrial support for the high -quality supply of digital products.Encourage the e -commerce platform, Link the diversified subject, drive upstream and downstream industries, unblock the recycling system, and improve the green development level of the digital consumer industry.
Third, stimulate digital consumption potential
(3) Internal and foreign trade linkage meets the needs of diversified.Encourage international consumer cities to expand the import of international high -quality digital products and digital services.Support all localities to play their location advantages, and link various e -commerce platforms for “Silk Road E -commerce” partnerships such as Central Asia, ASEAN, Africa, etc.The “Silk Road Cloud Products” is promoted by launching the national museum and holding theme promotion.Guide the e -commerce platform to play the advantages of big data, and enrich the supply of digital services such as Yue Ji, Aging, Cardiac digital products and self -improvement, and intergenerational education.
(4) Reduce urban and rural digital consumption gaps.Promote the “digital merchants”, integrate public welfare and social resources, organize “digital merchants and farmers” to enter local series, and continue to carry out high -quality agricultural product certification assistance and promotion.Encourage localities to make overall use of county -level e -commerce public service centers and logistics distribution centers,Strengthen digital empowerment of commercial outlets in the county,Accelerate the county’s rural e -commerce and express logistics distribution system.Guide the e -commerce platform to carry out precise marketing, pay attention to the needs of different groups, and open up the county and township online consumption channels.
Fourth, optimize digital consumption carriers
(5) Innovate digital service consumption scenarios.New technologies such as accelerated AI models, virtual reality, holographic Internet, digital twin, etc., empower life services, cooperate in depth with the business district, and improve the activity of the business district in various ways such as popular activities.Select a group of “new scenes of consumption” in a group of home, travel, and other fields to create a new generation of digital tide gathering places, and explore the integration of business, travel, text, physical, and healthy in the same digital consumption scenario to meet consumers’ personalization, Immersive experience requirements.
(6) Establish a theme network promotion matrix.According to the overall arrangement of the “Consumption Promotion Year”,Guide to host the “National Online New Year Festival”, “Dual -Pine Online Shopping Festival”, “Digital Merchants Xingnong Celebration Harvest”, “Silk Road Yunpin E -commerce Festival”,Support the consumer time points such as the “opening season”, “opening of the sea”, “harvest season”, “reunion season”, “travel season”, and other localities and platforms to support consumer hours.There is a theme, a wave -type digital consumption boom that is not stopped throughout the year.
5. Innovate digital consumer formats
(7) Improve the quality and efficiency of live e -commerce.Support live e -commerce platforms to innovate virtual anchors, 3D live rooms and other cargo models and scenes.Encourage brand enterprises, merchant stores, information consumption experience centers, etc. to explore the development of diversified live broadcast scenes, and in -depth integration with the time -honored Chinese names, non -heritage, domestic products “tide products”, foreign trade excellent products, etc.Broadcasting “” Tian Broadcasting “and other live broadcasts.Encourage localities to accelerate the live broadcast elements such as high -quality operations, supply chains, and talents in various places, create a live broadcast service ecosystem, and unblock digital consumption links.
(8) Deepen the application of instant e -commerce.Support the implementation of refined operations such as enterprises and business districts such as the enterprise of the real -time e -commerce platform, build a minute clock with a one -minute clock with the diversified needs of residents and the integration of online and offline integration, and build a digital life service ecology.Encourage the construction of the integrated system of instant e -commerce and performance, and innovate and develop a variety of instant retail formats such as front shops and rear warehouses, convenience stores in convenience stores, and unmanned front warehouses.Encourage instant e -commerce platforms and instant delivery companies to explore and carry out unmanned commercial distribution on the premise of ensuring security.
6. Organizational guarantee
All localities must fully understand the important role of digital consumption in the continuous expansion of consumption steering, and incorporate digital consumption into the overall work framework of consumption, and strengthen major issues, major policies and major project dispatching of digital consumption development.Establish a digital consumption enterprise contact system, give full play to the role of industrial alliances and industry associations, and try to improve the market rules, improve infrastructure, promote real integration, and protect consumer rights.Sexual results.Carry out the interpretation of digital consumption development policies, compile innovative practice cases, and jointly create a good atmosphere of public opinion.Typical case declarations and related work are reported to the Ministry of Commerce before the end of October 2024, respectively.
Office of the Ministry of Commerce
April 9, 2024
Source: Department of Commerce